Chris ShengAug 6, 20203 minChapter 10- Step 7: Measuring For both customer and B2B (business to business) companies, you first want to figure out what you are measuring and why? Essentially, you...
Chris ShengAug 6, 20203 minChapter 9- Step 6: Testing After you’ve built up your different persona types for your consumer base, you want to start testing, testing, testing. The purpose is to...
Chris ShengAug 6, 20205 minChapter 8- Step 5: Create MessagingAt this point, you want to start formatting a set of outreaches to your client base. Before you get overwhelmed with this idea, let me...