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Chris Sheng
Nov 25, 20200 min read
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Chapter 10- Step 7: Measuring
For both customer and B2B (business to business) companies, you first want to figure out what you are measuring and why? Essentially, you...
Chris Sheng
Aug 6, 20203 min read
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Chapter 9- Step 6: Testing
After you’ve built up your different persona types for your consumer base, you want to start testing, testing, testing. The purpose is to...
Chris Sheng
Aug 6, 20203 min read
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Chapter 8- Step 5: Create Messaging
At this point, you want to start formatting a set of outreaches to your client base. Before you get overwhelmed with this idea, let me...
Chris Sheng
Aug 6, 20205 min read
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Chapter 7- Step 4: Identify Lowest Hanging Fruit
Remember in Chapter 1.4 when we went over TAM (total addressable market), SAM (service available market), and SOM (service obtainable...
Chris Sheng
Jul 21, 20202 min read
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Chapter 6: Step 3 - Survey
The point of your survey is to figure out the mechanics driving your audience, messaging, and channels. Here you will be asking your...
Chris Sheng
Jul 9, 20203 min read
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Chapter 5: Step 2 - List Building
If I told you, you could reach anyone, anywhere, how would you rethink your outreach, from both a persona building and/or messaging...
Chris Sheng
Jul 7, 20203 min read
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Chapter 4: Step 1 - Persona Building
The first step to anything is persona building. To define it, persona building is just a fancy way to say who your customers are. Ask...
Chris Sheng
Jul 4, 20203 min read
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Chapter 3: What is Product Market Fit?
For every crazy idea, there is a market somewhere for it. You can find at least one person out there who is willing to pay for your...
Chris Sheng
Jun 27, 20204 min read
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Chapter 2: What is Growth Marketing?
June 24, 2020 Growth Marketing is a term frequently thrown around in today's industry. But what exactly does it mean? Ultimately, growth...
Chris Sheng
Jun 25, 20205 min read
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Chapter 1.4: Determining Market Size
June 24, 2020 There are three things you need to know when determining your market size. -TAM -SAM -SOM Don’t let these terms scare you,...
Chris Sheng
Jun 25, 20204 min read
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Chapter 1.3: Creating Your MVP
June 24, 2020 Once you've presented an idea that's been met with positive responses, it's time to move on and develop your MVP. This step...
Chris Sheng
Jun 25, 20203 min read
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Chapter 1.2: Validating or Disproving Your Idea
June 24, 2020 Everyone gets a good idea sometime or another. What's pivotal in the success of the idea is obtaining a single level of...
Chris Sheng
Jun 25, 20203 min read
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Chapter 1.1: So You Have An Idea
June 24, 2020 So you have an idea, but you don't know where to go next. Like you, I was once in this position and know all too well the...
Chris Sheng
Jun 25, 20202 min read
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Chapter 1: Why This Book?
June 24, 2020 I want to provide some transparency for anyone looking to develop an idea. I know all too well how confusing and...
Chris Sheng
Jun 25, 20203 min read
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Foundation Capital: Growth Marketing
Chris Sheng, CEO at Growth Team, speaks in front of Foundation Capital's portfolio companies with sales consultant, Joshua Amrani of the...
Chris Sheng
Jun 13, 20201 min read
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Reimagining Sales Strategies During COVID-19
People are feeling confusion, fear, lack of control. 80% of consumers have changed their behaviors. This is leading to panic buying,...
Chris Sheng
Jun 12, 20201 min read
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