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Chris Sheng
- Aug 6, 2020
- 3 min
Chapter 10- Step 7: Measuring
For both customer and B2B (business to business) companies, you first want to figure out what you are measuring and why? Essentially, you...
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Chris Sheng
- Aug 6, 2020
- 3 min
Chapter 9- Step 6: Testing
After you’ve built up your different persona types for your consumer base, you want to start testing, testing, testing. The purpose is to...
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Chris Sheng
- Aug 6, 2020
- 5 min
Chapter 8- Step 5: Create Messaging
At this point, you want to start formatting a set of outreaches to your client base. Before you get overwhelmed with this idea, let me...
11 views0 comments
Chris Sheng
- Jul 21, 2020
- 2 min
Chapter 7- Step 4: Identify Lowest Hanging Fruit
Remember in Chapter 1.4 when we went over TAM (total addressable market), SAM (service available market), and SOM (service obtainable...
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Chris Sheng
- Jul 9, 2020
- 3 min
Chapter 6: Step 3 - Survey
The point of your survey is to figure out the mechanics driving your audience, messaging, and channels. Here you will be asking your...
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Chris Sheng
- Jul 7, 2020
- 3 min
Chapter 5: Step 2 - List Building
If I told you, you could reach anyone, anywhere, how would you rethink your outreach, from both a persona building and/or messaging...
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Chris Sheng
- Jul 4, 2020
- 3 min
Chapter 4: Step 1 - Persona Building
The first step to anything is persona building. To define it, persona building is just a fancy way to say who your customers are. Ask...
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Chris Sheng
- Jun 27, 2020
- 4 min
Chapter 3: What is Product Market Fit?
For every crazy idea, there is a market somewhere for it. You can find at least one person out there who is willing to pay for your...
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Chris Sheng
- Jun 25, 2020
- 5 min
Chapter 2: What is Growth Marketing?
June 24, 2020 Growth Marketing is a term frequently thrown around in today's industry. But what exactly does it mean? Ultimately, growth...
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Chris Sheng
- Jun 25, 2020
- 4 min
Chapter 1.4: Determining Market Size
June 24, 2020 There are three things you need to know when determining your market size. -TAM -SAM -SOM Don’t let these terms scare you,...
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Chris Sheng
- Jun 25, 2020
- 3 min
Chapter 1.3: Creating Your MVP
June 24, 2020 Once you've presented an idea that's been met with positive responses, it's time to move on and develop your MVP. This step...
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Chris Sheng
- Jun 25, 2020
- 3 min
Chapter 1.2: Validating or Disproving Your Idea
June 24, 2020 Everyone gets a good idea sometime or another. What's pivotal in the success of the idea is obtaining a single level of...
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Chris Sheng
- Jun 25, 2020
- 2 min
Chapter 1.1: So You Have An Idea
June 24, 2020 So you have an idea, but you don't know where to go next. Like you, I was once in this position and know all too well the...
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Chris Sheng
- Jun 25, 2020
- 3 min
Chapter 1: Why This Book?
June 24, 2020 I want to provide some transparency for anyone looking to develop an idea. I know all too well how confusing and...
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Chris Sheng
- Jun 13, 2020
- 1 min
Foundation Capital: Growth Marketing
Chris Sheng, CEO at Growth Team, speaks in front of Foundation Capital's portfolio companies with sales consultant, Joshua Amrani of the...
129 views0 comments
Chris Sheng
- Jun 12, 2020
- 1 min
Reimagining Sales Strategies During COVID-19
People are feeling confusion, fear, lack of control. 80% of consumers have changed their behaviors. This is leading to panic buying,...
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