Chapter 1.1: So You Have An Idea
June 24, 2020
So you have an idea, but you don't know where to go next.
Like you, I was once in this position and know all too well the millions of questions you have running through your mind.
What steps should I take?
Where do I even start?
Where can I find the money to go through with this?
It can be scary and intimidating pursuing an idea when you don't have an inkling of where to begin. Many believe they don't have the resources to fully flesh out an idea or that it's outside the scope of their abilities. If you find yourself one of these people, I have a surprise for you. It’s not.
Before we get into all the different metrics of developing your product(s), let’s step back and start at the very beginning, your idea.
You have something you think is worth pursuing. Great! I'm here to help you figure out if you should go forward with it or not.
You must be thinking, How do I do that?
It’s actually very simple.
You must first decide what it is that you want to pursue. Is your product tangible or a concept? Who is it that you want to market to, people or businesses? What industry do you want to target?
So long as you have a small semblance of an idea and the passion to pursue it, we can go ahead and further develop your concept. The questions below are for you to fully gather your ideas if you’re still finding yourself unsure of what you want to achieve.
1. What is the problem you are solving?
What current issue are you trying to resolve?
This can be tangible or a concept.
2. What is the solution?
This is your idea.
How can it solve the problem mentioned above?
Are there better solutions?
3. Who is your audience?
Who does your product benefit?
4. Why is this important?
Why should this problem be solved?
Should we care?
Is it worth it?
When you're first building up your idea, you have to move through these four questions to really cover the ground of what it is you're trying to achieve. The first step is to really flesh out your idea, not only to cover the base levels, but to make sure this is something you ACTUALLY want to pursue.
Once your idea is fully thought out, it's time to move onto the next step.