Chapter 1: Why This Book?
June 24, 2020
I want to provide some transparency for anyone looking to develop an idea. I know all too well how confusing and frustrating it is to grow a business, and I hope to help guide whoever needs the help.
Specifically when it comes to:
Validating or disproving an idea
Acquiring new customers
Identifying new markets
Why do I want people to learn these skills? Because I’ve been there. I too found myself on my couch, not sure of what I wanted to do with my life. I remember not knowing where the hell to go, whom to ask for questions when all I wanted was to go go go. So now with my knowledge, I want to walk you through the process of developing your idea and giving you the insight I wish someone had given me.
I’ve successfully managed to build up several businesses, and I know all too well how difficult it can be to work without any guidance. I know that you’re scared, unsure, yet burning with a desire to grind. So let me start by telling you the most important lesson; the only limitations are the ones you put on yourself.
I was a bit of a late bloomer that had no real direction in life until around my early-30s. At this time, I was extremely frustrated with my life. I felt like I had all this pent up energy to grind and work hard, but didn’t know where to apply myself. Luckily for me, I had a tight-knit group of friends who were able to support me when I had come up with my first business idea.
I was very fortunate to have had two close friends who pursued this venture with me. The three of us endeavored in an online tuxedo business that catered to the local high schools in and around LA. As a unit, we managed to scale that business from ideation to six figures in less than a year.
When I was coming up with the fundamental ideas for this business, my friends taught me that any idea could be materialized. Before I got their help, I was completely in the dark of what the process consisted of. I didn’t know how difficult developing a business would be or where I should start. But with my friends breaking down my initial hesitancy, I was able to steer down the right path.
My next step of action was learning as much as I could. For me that meant meeting with high school after high school, understanding the fundamentals of what it meant to be a businessman, and slowly learning the consumer market. I took this as an opportunity to get an insider's perspective on how deals were made and to understand what clients were looking for. I had to pitch my idea time and time again until I nailed it down, and when I finally got there, I had learned so much from meeting with potential clients.
This was the catalyst for my thirst for entrepreneurship.
I could see in real-time how my time and efforts directly affected my company's success. For the first time in my life, I knew what true ownership felt like. I was responsible for my achievements and no one could take that away from me.
Running a few businesses for several years now, I’ve re-learned that the only limits are the ones you place on yourself. This notion goes towards whoever wants to start a business; you determine how large or how minimal an impact your idea has.
I’d like you to understand how necessary failure is in your success.
A lot of people have this irrational fear of failure even though it’s an inevitable reality. Failure is vital when developing a business solely because it provides you with so much insight and knowledge you may have otherwise overlooked.
This doesn't mean we want failure all the time, however, and I can help you reduce the likelihood of it.
There are many solutions to your business problems, however big or small you think they are. The opportunities for your success are limitless, and I’m here to help you find them.